Magento Community 1.7 Release

magentoMagento Community 1.7 ReleaseĀ is out. This is bundled with latest features and add-ons to help you in raising consumer relations, increase conversions, and promote brand loyalty.

Some of the new features are:

Mobile HTML5

Simply create a storefront optimized for mobile devices so consumers can shop on the way. HTML5 is supported by iPhone, Android and Mobile Opera browsers. It includes out-the-box features such as:

  • Device-specific media capabilities for multimedia
  • User-friendly search
  • Clean product detail pages
  • twitch, multi-touch and resizing images
  • Easy swap between product images
  • Zoom options
  • Cross-sell and up-sell options
  • Drag-drop of products to the cart

Auto-generated Coupon Codes

A set of unique coupon codes can be generated for each promotion you run and export the list of codes for offline distribution, email, newsletters and more. Manage and monitor coupon usage and generate elaborated reports easily.

Layered Navigation Pricing Enhancement

Introduction of a new set of algorithms for price-layered navigation which provides much more flexibility. A range of prices can be displayed which is based on having a similar number of products within each range, giving a better control of the customer’s search results, and helping your customers find what they’re looking for faster.

Grouped Customer Pricing

With this tool we can prepare different price points for different groups of customers, such as a retailers and wholesalers. From this both base price and tiered price levels can be determined.

REST APIs Support

Three-legged OAuth 1.0a protocol is used by Magento Rest API which allow applications to access Magento services safely. By using HTTP verbs (i.e. GET, POST, PUT, DELETE) We can manage customers, addresses of customer, sales orders, inventories and products. XML or JSON formats can be used for data requests and responses.

This version of the REST API supports the following functions:

  • Create/Fetch/Edit/Delete a simple product
  • Fetch a list of orders and their information
  • Edit/Fetch catalog inventory
  • Create/Fetch/Edit/Delete full customer information

Validation of European Union VAT-ID

This feature collects the tax for online businesses in the European Union and simplifies greatly international B2B transactions by applying the correct tax rules automatically. Taxes based on customer shipping or billing addresses and VAT IDs, can be calculated and charged according to VAT customer groups.

European Union Cookie Restriction

A new cookie notification feature is added which once enabled, shows a message at the top of the storefront that informs site visitors about the cookie policy and prompts them to accept or decline.

Backup and Rollback

Manage backup operations with the option to rollback that reverse any changes. This feature is very useful when working on new modules, or when upgrading Magento to a new version.

Three types of backup are supported:

  • Backup of System
  • Backup of Database
  • Backup of Database and Media


Prevent automated software from attempting fake logins by enabling CAPTCHA functionality. This auto-generated Captcha can be enabled in both the admin and customer login areas and ensures that the login is being attempted by a person.